In recent years, there has been a significant rise in the popularity of short form video. From TikTok to Instagram Reels, short form video content has become a staple in the world of social media, and it’s important for brands to take notice. In this blog post, we’ll explore the reasons behind the rise of short form video and why it’s becoming increasingly important for brands to incorporate into their digital marketing strategies.
Attention Span
- With the increasing demands of the digital age, people’s attention spans have become shorter, making short form video content the perfect solution for capturing their attention. Short form video content is easy to consume and requires minimal effort, making it a popular choice for people on the go.
Engaging Content
- Short form video content is often more engaging than traditional, longer form video content. With its fast pace, dynamic visuals, and creative elements, short form video content has the ability to grab people’s attention and hold it, making it an ideal choice for brands looking to engage with their target audiences.
Cost-Effective
- Compared to other forms of digital advertising, short form video is relatively cost-effective, making it an attractive option for small businesses and startups. With the rise of affordable and accessible video editing tools, it’s now easier than ever for brands to create high-quality, short form video content without breaking the bank. Video makes up 50% of time spent on Facebook and Instagram. Build for vertical, build in safety zones and build for sound on.
Viral Potential
- Short form video content is often highly shareable, which makes it easier for brands to reach a wider audience and generate buzz. Reels is where entertainment drives interactivity and connection.
Multi-Platform Availability
- Short form video content is available on a range of social media platforms, from TikTok to Instagram, which makes it easier for brands to reach a wider audience. With its multi-platform availability, short form video content is a versatile and valuable tool for brands looking to reach their target audiences.
In conclusion, the rise in popularity of short form video is a trend that brands need to take notice of. Brands are tapping into culture, reaching valuable new audiences and discovery is driving action for brands at scale.
Contact us below to learn more: