(Photo by Patrick T. Fallon / AFP)
Video advertising has come a long way since its inception. From pre-roll ads on YouTube to full-fledged branded content, video advertising has become a staple of the modern advertising landscape. As technology continues to evolve, the future of video advertising looks bright and filled with exciting possibilities. In this blog post, we’ll explore some of the trends that will shape the future of video advertising.
Interactive video ads
Interactive video ads are set to become more widespread in the near future. With the rise of 5G networks and improvements in video technology, advertisers will be able to create immersive, interactive experiences for their audience. This will allow viewers to engage with the ad in real-time, providing a more personalized experience. Brands will be able to use interactive video ads to collect valuable data on their target audience and tailor their marketing efforts accordingly.
Here are some examples of interactive ads:
- Lightbox
- Chatbot
- 360° Creative
- Scratch card
- Spin and win
- Survey Ads
- Carousel Ads
- Parallax
- Slider Creative
- Stacked cards
Shoppable video ads
Shoppable video ads allow viewers to purchase products directly from the video ad itself. This eliminates the need for viewers to navigate away from the video to complete a purchase, providing a seamless and convenient shopping experience. As online shopping continues to grow in popularity, shoppable video ads will become an increasingly valuable tool for advertisers.
“Make your video ads your new storefront. Brands are strategically using video ads when merchandising new products. Recently, Aerie needed to simultaneously drive brand love and omnichannel apparel sales for their 2020 spring campaign. They used YouTube as a full funnel solution and connected with audiences with the highest likelihood to purchase. As a result, Aerie saw strong engagement for their brand and achieved a 25 percent higher return on ad spend than the previous year—with nine times more conversions compared to their traditional media mix.”
Source: (Google)
Vertical video ads
Vertical video is quickly becoming the norm, thanks to the increasing popularity of smartphones and social media. Vertical video is optimized for viewing on mobile devices and provides a more immersive experience for viewers. Brands that embrace vertical video will be better positioned to reach their target audience where they spend most of their time – on their mobile devices.
Programmatic video advertising
Programmatic video advertising refers to the automated buying and selling of video ad inventory through real-time bidding. This technology allows advertisers to reach their target audience with greater precision and efficiency. As programmatic advertising continues to evolve, it will become an increasingly important tool for advertisers looking to make the most of their video advertising budget.
In conclusion, the future of video advertising looks bright and filled with exciting possibilities. Interactive video ads, shoppable video ads, vertical video ads, and programmatic video advertising are just a few of the trends that will shape the future of video advertising. Brands that embrace these trends will be better positioned to reach their target audience and drive meaningful results for their business.
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