Instagram Reels is a feature that has quickly become a popular platform for sharing and discovering short-form video content. It is a part of a cultural shift away from polish and towards a culture that celebrates relatability and authenticity. As a result, advertising on Instagram Reels has become an increasingly attractive option for brands and businesses looking to reach their target audiences. In this blog post, we’ll explore the benefits of advertising on Instagram Reels and why it’s a valuable addition to your digital advertising strategy.
*84% of young consumers agreed “I like it when content from brands is not perfect”
*79% of young consumers agreed “I’m tired of seeing perfect / polished images in advertising”
Engaging and Interactive Content
Instagram Reels allows users to create engaging and interactive video content that can be easily shared and discovered by a large audience. This type of content is perfect for brands looking to build a strong connection with their target audience and generate engagement.
What does it look like? Well it’s unvarnished, lo-fi and relatable. It’s concise stories that reward our attention and it’s highly entertaining, surprising or mesmerizing.
Keep in mind, **80% of Reels are viewed with sound-on.
High Visibility
Instagram Reels is highly visible and easily discoverable, which makes it an effective platform for reaching a wide range of audiences. By advertising on Instagram Reels, brands can take advantage of this high visibility and reach new and existing customers.
***62% of shoppers are open to buying from businesses in foreign countries while 44% trust products sold by businesses in foreign countries as much as products sold by businesses in their own country.
Targeting Capabilities
Instagram Reels offers advanced targeting capabilities, allowing brands to target their advertisements to specific audiences based on factors such as age, location, interests, and more.
This makes it easier for brands to reach their target audience and generate results.
Cost-Effective
Compared to other advertising options, advertising on Instagram Reels is relatively cost-effective, making it an attractive option for small businesses and startups.
Measurable Results
Finally, advertising on Instagram Reels provides brands with measurable results, allowing them to track the success of their campaigns and make data-driven decisions. With this information, brands can make informed decisions about their future advertising efforts and optimize their campaigns for maximum impact.
****More shopping journeys lead to purchase on Meta technologies than on other platforms. % of online shoppers surveyed rely on platforms during the shopping journey: 46% used Meta and Instagram to help with purchase, higher than Search (46%), Ecomm Site (41%), YouTube (32%), TikTok (14%) and Pinterest (11%).
Advertising on Instagram Reels offers a range of benefits to brands and businesses, including engaging and interactive content, high visibility, targeting capabilities, cost-effectiveness, and measurable results.
Whether you’re looking to reach new customers or build stronger connections with your existing audience, advertising on Instagram Reels is a valuable addition to your digital advertising strategy.
Make it ENTERTAINING, make it DIGESTIBLE, make it RELATABLE.
Contact us below to learn more about our approach to these placements, how we test it, what creatives drive the best results and how we scale campaigns.
*Source: The Cult of Ugly report from YPulse, 2019.
**Source: Instagram Internal, Feb 2022.
***Source: ‘Cross-Border Business’ Study by YouGov (Meta-commissioned online study of 2,034 people aged 18+, JP, May ‘22).
****Source: “Discover-Led Shopping Study” by GFK (Meta-commissioned online survey of 12,000 people aged 18-74 in Q2 2022).