Sunnyside offers a supportive platform for those seeking to reduce alcohol consumption without the pressure of quitting. With a structured yet flexible approach, Sunnyside empowers users to make mindful changes, leading to increased energy, improved wellness, better sleep, and healthier habits. Through personalized plans, easy drink tracking, and a community of real coaches, Sunnyside guides individuals towards lasting lifestyle changes backed by science and expert insights.

THE APPROACH

Crux Media implemented a comprehensive growth strategy centered around data-driven tactics. By combining various techniques, we aimed to maximize Sunnyside’s conversion rate and elevate their digital presence.

So which tactics worked?

Rigorous A/B testing of ad copies enabled us to identify high-performing variations that resonated with the target audience, improving click-through rates and engagement.

We extensively researched and identified broad match keywords with high potential for conversions. This tactic allowed us to reach a broader audience while staying relevant.

Leveraging single keyword ad groups, we optimized campaigns for top-performing keywords, maximizing their reach and visibility. This increased our impression share allowing us to ‘own’ these search keywords and add an additional 200+ new users to Sunnyside.

By incorporating long-tail search keywords in exact match campaigns, we precisely targeted users searching for specific, relevant terms, resulting in higher conversion intent. This tactic will be hugely important as voice search continues to gain popularity among consumers. 

We employed dynamic search ads to dynamically generate ad headlines and landing pages, ensuring Sunnyside’s latest content was consistently promoted, driving qualified traffic. DSA drove an incremental 700+ new user sign ups at a +23% lower CPA for Sunnyside.

Incremental frequency driven with remarketing YouTube ads. This tactic helped us continue the conversation with our prospects with lower funnel messaging, tactical offers and special events. These remarketing audiences are often your most engaged. Reminding them that you’re there (not too often of course!) helps reinstate the brand as an option for the person when they are ready to purchase.

As part of our comprehensive growth strategy for Sunnyside, we harnessed Unbounce’s powerful feature, “Dynamic Text Replacement,” to create personalized landing page experiences.

By dynamically swapping out specific keywords and phrases based on users’ search queries, we achieved seamless relevance and boosted user engagement.

This personalized approach significantly contributed to Sunnyside’s increased conversion rate, decrease in cost per acquisition and overall success in the mindful drinking app market year over year.

💸 +30% Increase in Conversion Volume: Our strategic efforts to optimize campaigns and target specific audiences led to a significant 30% increase in new users YoY, effectively boosting Sunnyside’s ROI.

📉 +23% Lower CPA: We scaled DSA campaigns which drove an incremental 700 new user sign ups at a 23% lower CPA YoY. 

📈 +20% Conversion Rate Growth: Sunnyside’s conversion rate witnessed a remarkable 20% YoY increase, showcasing the effectiveness of our tailored tactics.

By implementing ad copy testing, broad match keyword mining, SKAGs, and other tailored tactics, we not only achieved remarkable conversion rate growth but also increased the volume of users while maintaining our goal CPA, maximizing the app’s potential in the mindful drinking space.

Our commitment to data-driven strategies and innovative approaches has helped Sunnyside thrive, positioning them as a leader in the mindful drinking app market. If you’d like to achieve similar results, get in touch! 

Results achieved are specific to the client and may not be indicative of typical results. Your results may vary based on various factors.