Writings from our blog

This dynamic platform offers a unique blend of traditional television’s immersion with the precision targeting of digital ads, allowing brands to reach viewers in a whole new way. At the forefront of this trend, Crux Media is empowering brands to seize the CTV advantage and revolutionize their advertising strategy.

In the dynamic realm of online advertising, staying ahead of the competition requires more than just catchy headlines and engaging visuals. Google Ads has introduced a powerful feature called Ad Strength that emphasizes the importance of fresh and diverse creatives in driving campaign success. In this blog post, we will explore the significance of Ad Strength, dive into the benefits of keeping creatives fresh, and showcase compelling statistics and quotes to highlight the impact of creative diversity within Google Ads campaigns.

In the dynamic realm of digital advertising, marketers are constantly striving to optimize their campaigns to achieve maximum performance. When it comes to Apple Search Ads (ASA), an often underestimated aspect of campaign success lies in the testing of Custom Product Pages (CPP). In this blog post, we will explore the significance of testing CPPs for ASA campaigns and how it can significantly impact the effectiveness of your Apple Search Ads.

In recent years, there has been a significant rise in the popularity of short form video. From TikTok to Instagram Reels, short form video content has become a staple in the world of social media, and it’s important for brands to take notice. In this blog post, we’ll explore the reasons behind the rise of short form video and why it’s becoming increasingly important for brands to incorporate into their digital marketing strategies.

Instagram Reels is a feature that has quickly become a popular platform for sharing and discovering short-form video content. It is a part of a cultural shift away from polish and towards a culture that celebrates relatability and authenticity. As a result, advertising on Instagram Reels has become an increasingly attractive option for brands and businesses looking to reach their target audiences. In this blog post, we’ll explore the benefits of advertising on Instagram Reels and why it’s a valuable addition to your digital advertising strategy.

The latest iOS 14.5 update has brought about significant changes to the world of digital advertising, and it’s important for marketers and brands to understand the implications of these changes. In this blog post, we’ll explore the key features of the iOS 14.5 update and how they impact marketers and brands.

Conversion rate optimization (CRO) is a process of increasing the number of visitors to your website who take a desired action, such as making a purchase, filling out a form, or downloading a piece of content. In this blog post, we’ll explore why conversion rate optimization is important for businesses and how it can help you grow your business.

Video advertising has come a long way since its inception. From pre-roll ads on YouTube to full-fledged branded content, video advertising has become a staple of the modern advertising landscape. As technology continues to evolve, the future of video advertising looks bright and filled with exciting possibilities.