Writings from our blog
Discover effective tactics, mind-boggling insights, and best practices to catapult your online presence and make your competitors green with envy!
CTV Advertising 101: A Comprehensive Guide for Marketers
This dynamic platform offers a unique blend of traditional television’s immersion with the precision targeting of digital ads, allowing brands to reach viewers in a whole new way. At the forefront of this trend, Crux Media is empowering brands to seize the CTV advantage and revolutionize their advertising strategy.
The Importance of Fresh and Diverse Creatives in Google Ads for Better Ad Strength
In the dynamic realm of online advertising, staying ahead of the competition requires more than just catchy headlines and engaging visuals. Google Ads has introduced a powerful feature called Ad Strength that emphasizes the importance of fresh and diverse creatives in driving campaign success. In this blog post, we will explore the significance of Ad Strength, dive into the benefits of keeping creatives fresh, and showcase compelling statistics and quotes to highlight the impact of creative diversity within Google Ads campaigns.
Testing Custom Product Pages for Apple Search Ads Campaigns
In the dynamic realm of digital advertising, marketers are constantly striving to optimize their campaigns to achieve maximum performance. When it comes to Apple Search Ads (ASA), an often underestimated aspect of campaign success lies in the testing of Custom Product Pages (CPP). In this blog post, we will explore the significance of testing CPPs for ASA campaigns and how it can significantly impact the effectiveness of your Apple Search Ads.
The Rise of Short Form Video: Why Brands Need to Take Notice
In recent years, there has been a significant rise in the popularity of short form video. From TikTok to Instagram Reels, short form video content has become a staple in the world of social media, and it’s important for brands to take notice. In this blog post, we’ll explore the reasons behind the rise of short form video and why it’s becoming increasingly important for brands to incorporate into their digital marketing strategies.
Maximizing Your Reach with Instagram Reels: The Benefits of Advertising on Instagram’s Latest Attention Sponge
Instagram Reels is a feature that has quickly become a popular platform for sharing and discovering short-form video content. It is a part of a cultural shift away from polish and towards a culture that celebrates relatability and authenticity. As a result, advertising on Instagram Reels has become an increasingly attractive option for brands and businesses looking to reach their target audiences. In this blog post, we’ll explore the benefits of advertising on Instagram Reels and why it’s a valuable addition to your digital advertising strategy.
The iOS 14.5 Update: What Marketers and Brands Need to Know
The latest iOS 14.5 update has brought about significant changes to the world of digital advertising, and it’s important for marketers and brands to understand the implications of these changes. In this blog post, we’ll explore the key features of the iOS 14.5 update and how they impact marketers and brands.
Conversion Rate Optimization: How It Can Help You Grow Your Business
Conversion rate optimization (CRO) is a process of increasing the number of visitors to your website who take a desired action, such as making a purchase, filling out a form, or downloading a piece of content. In this blog post, we’ll explore why conversion rate optimization is important for businesses and how it can help you grow your business.
The Difficulty of Producing Video Ads In-House vs. The Ease of Outsourcing to an Agency
Video advertising is a powerful tool for reaching and engaging your target audience. However, producing high-quality video ads can be a challenging and time-consuming process. In this blog post, we’ll compare the difficulties of producing video ads in-house versus the ease of outsourcing to an agency.
Beyond A/B Testing: Exploring Multivariate Testing to Supercharge Ad Campaigns
Looking to maximize your ad performance? Look no further! Creative testing and multivariate testing are key strategies to achieve optimal results.
The Future of Video Advertising: Trends to Watch Out For
Video advertising has come a long way since its inception. From pre-roll ads on YouTube to full-fledged branded content, video advertising has become a staple of the modern advertising landscape. As technology continues to evolve, the future of video advertising looks bright and filled with exciting possibilities.